Flexcon Global, a manufacturer of adhesive coating and laminating, has announced a transformation of its corporate brand.

The company’s evolution to become the preferred provider of innovative coatings and functional technologies continues after almost 70 years. And with this new brand, Flexcon is introducing the next chapter in its story.

“Our brand-new story emphasizes Flexcon’s commitment to innovation and collaboration, to quality and precision, and to pushing the boundaries of what’s possible,” says Jurjen Jacobs, chief growth officer, Flexcon. “It reflects our dedication to being a welcoming and highly effective partner for all our customers, and to the versatile nature of our diverse range of products.”

Flexcon’s exciting evolution will roll out over the coming months across all platforms, showcasing not only a vibrant new brand but also symbolizing the fusion of brand with business. This includes a fully updated website, creating an enhanced and streamlined experience for customers.

With this new brand, Flexcon also reaffirms its commitment to driving positive change, not only for customers and employees, but also throughout the local community. It’s a reflection of a dedication to growth and innovation, while never losing sight of the value of heritage and trusted relationships.

Flexcon chose global brand consultancy MetaDesign as their creative partner for this journey.